Digital Signage – Increase Revenue and Profits
If you’re a Business Owner, Executive or Professional it’s a pretty safe bet that you share this objective. Pretty basic don’t you think? Now, the hard part is how we obtain these results in the current economy.
My main objective in this writing is to assist business owners and executives to think “outside of the box” when it comes to generating additional revenue and profits. As I visit and speak with area businesses there is a common trend that I have noticed. It seems that businesses dedicate a tremendous amount of capital and resources to attract new clients. One executive I spoke with told me he spends about $100 per lead. That’s per lead generated by their TV advertising, not a confirmed new client/sale. That of course does not include print, canvassing, or other types of advertising.
As I was researching for this article I came across many interesting studies and statistics. A study by the American Academy signage company in gurgaon of Advertising noted that only 7% of TV viewers attended to a commercial break (6% ignored and 86% actively avoided). Think of all that money being spent by business to reach only 7% of the audience. As for myself, either I hit the mute button or surf to another channel. How about you?
We are so overloaded that most conventional advertising becomes nothing more than noise. Whether it is someone screaming at us on TV, someone stopping in our business to introduce their products or services or someone dressed in a Statue of Liberty costume waving a sign at us as we drive by, we tend to automatically shut them down and close off their message.
Other studies show that the costs of printing agency in gurgaon attracting new clients and customers range anywhere from 5 to 8 times more than the costs incurred to keep and expand existing clients or customers.
One way to increase revenue and attract new clients is by referrals, existing clients that will recommend your product or service to family and friends.
Another way is to employ Digital Signage, a network of digital displays (LCD or Plasma) that is centrally managed and addressable for targeted information, entertainment, merchandising and advertising.
Why Should You Employ Digital Signage?
No matter the industry, digital signage solutions give companies the ability to build loyalty and brand awareness, enrich customer experience, and drive bottom-line results. The effect is both increased referrals and increased Point of Purchase sales.