How The Movie Grill Phenomenon Is Changing The Movie Experience
The idea of a movie grill was revolutionary and about as off the wall as you could imagine about two decades ago. However, in perhaps just the last ten years, movie grills in their various permutations have completely changed the game for how moviegoers experience watching a movie.
If you consider the manner in which we as the public have watched movies in a theater for the last century, there really hasn’t been any deviation from the usual. You park, buy a ticket, take care of buying snacks or using the facilities, and then you finally head to your seat. It’s become so automatic that we hardly ever think about the process until something different presents itself. 123 movies Insert the movie grill here, and it becomes vividly clear why the novelty of the movie grill is such a wild concept.
What exactly is a movie grill, though? At its most basic, it is a movie theater similar to the one you’re familiar with, but this theater happens to serve food & drink in the same manner you’d expect in a restaurant setting. You have a menu, server, and even a call button for questions regarding your meal & refills on your drink. It gets even more mind-blowing regarding your drink because there is now the ability to actually order alcohol. More and more movie grill theaters have secured licenses to serve beer & wine. Some of the more progressive and impressive movie grills even have on-site breweries whose beer offerings have won awards for their taste & quality.
In many ways, the idea of a movie grill is a direct answer to changes in the way moviegoers consume other forms of entertainment. There was a time in our history where television was merely a new-dangled device capable of providing a picture to what was once nothing but radio voices. While TV was impressive during its inception, the power of TV today cannot be overstated. With TV systems becoming widely available for public consumption, as well as consumers “cutting the cord” of traditional cable to better enhance their chosen modes of digesting digital visual media, the home experience is becoming the preferred manner of taking in our entertainment.
Couple this with the lackluster financial performance of movie theaters in recent years, it’s no surprise that movie theater chains are trying their best to bring back the customers they once had. The customer may come back, but he or she has more refined tastes in food, beverage, and seeks the ideal way to truly become immersed in the theater experience.